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Hier — 26 janvier 2022SogetiLabs

Accessibility Testing with Chrome Extensions

Par Tuukka Virtanen

Accessibility testing is considered an important part of software testing. Accessibility testing ensures that your software is accessible and usable to all kinds of people, regardless of their abilities. This includes people with disabilities like hearing loss, blindness and color blindness but also people of old age with decreased motor skills and other disadvantaged groups, like people suffering from ADHD and other mental conditions. Today, many public organizations have strict accessibility regulations to make sure that their public services are available to these groups.

There are many different tools for accessibility testing and tools to evaluate the accessibility of a user interface, but in this blog post I would like to focus on two tools, Funkify and Wave. I chose these tools to compare because both of them are available as easy-to-use Chrome extensions. As most modern software has a web UI, this makes them very useful for quickly evaluating the accessibility of a website.

Funkify has a unique approach to accessibility testing: it describes itself as a disability simulator. That makes immediate sense as soon as you start the extension on a testable website. Funkify offers different simulators, such as cognition simulator, dyslexia simulator, motor simulator and vision simulator, that can be turned on and off. If you turn on the dyslexia simulator, suddenly all the text on the website starts scrambling and moving around. It tries to emulate how the dyslexic view the world and provide the developers insight about how to structure the textual components of their UI.

Funkify’s other simulators work the same way. The visual simulators include options for simulating people with decreased visual contrast (lightens or darkens text and webelements), for simulating color blindness (images become tinted with a green hue and all red is removed), for simulating tunnel vision (only showing the center of the page with blackness around). The motor simulator simulates having troubles with navigating by making the cursor shake violently all over the screen. The cognition simulator simulates ADHD by constantly stopping your scrolling with irrelevant popups that take over the screen.

I really like Funkify’s idea of using different personas to represent different kinds of users. It would be easy to create a comprehensive accessibility testing plan by basing it on all these personas and how they interact with the software. However, there should also be some systematic review of all webelements to ensure correct contrast, alternative text and ARIA (Accessible Rich Internet Applications) elements. This is where Wave can provide help.

Wave is more conventional in its view of accessibility testing. Once you start it on a testable website, it opens a sidebar that shows you all accessibility violations it found. Wave lists all found errors, contrast errors, alerts, features, structural elements and ARIA violations. By clicking the details, you can see the breakdown of the results and all the violations appear as icons on the open web page. You can easily navigate the violations by clicking these icons and seeing what bit of code caused them. There is also a reference page that provides information about the violation and why it matters for accessibility.

Wave also provides a view of contrast errors. By clicking the contrast tab, you can see all the contrast errors listed and Wave also calculates the contrast for all of your text elements. It calculates the relationship between the text color and its background color and tells you, if it’s not at the required level of 4.5:1 for normal text and 3:1 for large text. This helps users with bad eyesight to read more easily without strain.

Comparing these two tools, Funkify and Wave, led me to the following conclusion. They don’t really compete with each other as much as I thought beforehand but support different aspects of accessibility testing. Funkify provides a persona-based accessibility view and Wave provides a systematic accessibility aspect view.

Checkout these tools and their websites:



The post Accessibility Testing with Chrome Extensions appeared first on SogetiLabs.

Issue #48 – Real Fake

Par Thijs Pepping

Real Fake Newsletter

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, internet culture, Generation Z and Alpha, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web3, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

Reality Surfing

The metaverse promises to bring us an abundance of realities.  […] The metaverse will do for reality what the web did for information: give us so many options that we don’t have to experience any of them very deeply at all. We’ll be able to reality surf, zipping out of a reality whenever it becomes too “heavy,” as the hippies used to say.“

West Elm Caleb: Inside The Making Of A TikTok Villain

“In less than a week, a seemingly average, 20-something single man [=West Elm Caleb] has become TikTok’s latest punching bag — with a hashtag of his own, millions of views and scores of videos decrying his name. […] Through each iteration of what some experts have deemed “TikTok’s witch hunt effect,” the people who become a hashtag have been dehumanized into a meme and then left to pick up the pieces after the mob moves on. [..] We now are stuck in this cycle where every three to four weeks there is a new person that everyone’s is attacking and that’s why we can’t even get ourselves out of this cycle.”

Enter The Metaverse

The metaverse represents the most recent battle between human freedom and the constraints of reality. It could also become a battle to define reality itself.”

Facebook Patents Reveal How It Intends To Cash In On Metaverse

“Pupil movements, body poses and nose scrunching are among the flickers of human expression that Meta wants to harvest in building its metaverse, according to an analysis of dozens of patents recently granted to Facebook’s parent company. […] The objective is to create 3D replicas of people, places and things, so hyper-realistic and tactile that they’re indistinguishable from what’s real, and then to intermediate any range of services . . . in truth, they’re undertaking a global human-cloning programme. […] The patents indicate how Meta could offer ads in its immersive world that are even more personalised than what is possible within its existing web-based products.”

What To Wear In The Metaverse?

Dressing for the metaverse is like having a doll of yourself you can dress up, except the doll is not actually separate from you; it is you. And it is shaped by our own pre-existing relationship with the metaverse, whether or not we think of it that way, via social networks in which we curate, and often filter, the narrative of our lives. So it is reality — but not real.”

Dune Book Bought For Millions By People Who Don’t Understand Movie Rights

“A group of crypto enthusiasts has made an unusual purchase: a rare copy of Dune, by science fiction writer Frank Herbert, for a staggering €2.66 million ($3.04 million). […] It’s an odd occurrence when a book expected to fetch €25,000 goes for 100 times that amount, but the stranger part is that the buyers – a collective called SpiceDAO – appear to believe that owning an early copy of the hit sci-fi about space worms gives them the copyright, to do with what they will.”

Buying a copy of something doesn’t give you the exclusive rights to monetise its content. It’s literally the bedrock of intellectual property law… Who wants to tell them?

‘War Is Coming’: Mysterious TikTok Videos Are Scaring Sweden’s Children

In Sweden, an unusual anxiety is afflicting children and young teenagers. Some can’t sleep. Some ask their parents if Russia is about to attack their country. Where did they get that idea? TikTok. War is coming, say some of the videos that the social-media platform is feeding to young Swedes.”

Abusing AI Girlfriends

“The friendship app Replika was created to give users a virtual chatbot to socialize with. But how it’s now being used has taken a darker turn. Some users are setting the relationship status with the chatbot as “romantic partner” and engaging in what in the real-world would be described as domestic abuse. And some are bragging about it on online message board Reddit.”

What’s All the Hype About the Metaverse?

The metaverse is the convergence of two ideas that have been around for many years: virtual reality and a digital second life. For decades, technologists have dreamed of an era when our virtual lives play as important a role as our physical realities. In theory, we would spend lots of time interacting with our friends and colleagues in virtual space. As a result, we would spend money there, too, on outfits and objects for our digital avatars.

Metaverse Deepdive

“Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.”

A deepdive (a collection of articles) into the Metaverse by The Drum.

The Beauty Business Turns To Augmented Reality

“With COVID keeping people away from cosmetics counters, the latest thing in “beauty tech” is the VTO — or virtual try-on. Customers love playing with these apps so much that companies see big revenue boosts after introducing them. […] With VTO, beauty companies are able to turn the sales experience into a form of entertainment, which lifts sales.“


“I’m not smart enough or visionary enough to know what the metaverse shopping experience should look like but if it is me putting on a headset to flog around the aisles of a virtual supermarket then that’s never going to gain traction. Why create something that is worse in the virtual world than the options we already have in front of us in the real world just so that it can be done in 3D?”

Is The Media Doomed?

“Fifteen years from now, in January of 2037, media will be even more inescapable. It will have become a permanent, seamless overlay on reality, a warped window through which we see the world.”

Some experts and media thinkers on what media will look like in the next 15 years.

How Tumble Became Popular For Being Obsolete

“Tumblr is something like an Atlantis of social networks. Once prominent, innovative, and shining, on equal footing with any other social-media company, it sank under the waves as it underwent several ownership transfers in the twenty-tens. But it might be rising once more. Tumblr’s very status as a relic of the Internet—easily forgotten, unobtrusively designed, more or less unchanged from a decade ago—is making it appealing to prodigal users as well as new ones.”“Tumblr, unofficial home of fandoms, niche subcultures and broad self expression is undergoing a resurgence with Gen Z as they look for new ways to connect and form community.”

Novak Djokovic Is The New Face Of The ‘Unvaxxed Sperm’ Movement

“The anti-vaccine activist community has been awaiting a truly global superstar to become their standard-bearer, and they appear to have finally found it in Serbian tennis champion Novak Djokovic. […] “Without a doubt, his sperm is the most valuable right now. He’d be a great hero for the movement,” a member of the Unvaxxed Sperm group wrote.”

What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future

“Bored Apes are emblematic of all that is possible in today’s digital landscape: a cultural, creative, technological, influential affair. Understanding this phenomenon can help weave the Bored Apes mentality into your work. […] Competitive advantage is done. It has given way to something more rewarding and abundant: collaborative advantage. From influencers and media to businesses, brands have entered the age of collaboration.”

The future of companies depends on their capability to create shared value. Can you help create shared value within your ecosystem? Every ecosystem thrives on signature interactions. It’s the future of business. And the future of your brand.

MUST READ: Reality+

“Advances in technology will deliver virtual worlds that rival and then surpass the physical realm. And with limitless, convincing experiences on tap, the material world may lose its allure”

In his book Reality+ author David Chalmer claims that virtual reality is genuine reality. 

Rave Party In Decentraland


How exciting….

MUST WATCH: NFT Profile Pictures on Twitter Blue

Twitter Blue NFT.

Doesn’t Twitter have bigger problems to solve?

MUST WATCH: Samsung Exynos

SAMSUNG EXYNOS YouTube 16 9 60s v04


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

If you want to read these updates more often, subscribe here to receive the newsletter in your email every week:

The post Issue #48 – Real Fake appeared first on SogetiLabs.

À partir d’avant-hierSogetiLabs

Agile for the masses

Par Edwin van der Thiel

I love agile for many reasons. Of course, it helps you to focus on what matters most, not wasting your breath on something still far away. Of course, it helps you to deal with change. But its power lies not in moving our gaze toward the here and now, it lies the pillars from the Agile Manifesto. I’ll repeat them here for brevity:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

The reason these lines appeal so well to the teams – and why we all want to adopt them – is because it speaks to our core values it’s human to interact and collaborate, it’s how we moved from gathering nuts and berries to where we are today. To me, it revolves around a shift-left and the three core values:

Trust, Responsibility and Commitment.

This is fine if you’re a small organization, a startup. But then the big companies got involved. We’ve seen the rise of agile frameworks to scale it, from “The Spotify Model” to SAFe, and predominately the homegrown adaptations to get Scrum teams to work together.

What happened to the pillars?

Now what we’re seeing in this context is Agile moves from empowering the teams to getting a more flexible and predictable factory production line. And it’s understandable why:

  • Implementation in these companies is controlled by the same people that were in the previous organization, with existing structure in place (Albert Einstein: we can’t solve problems by using the same kind of thinking we used when we created them).
  • There is an uneven distribution of behavior change requirements depending on how high up one sits in the organization (Jeff Gothelf).
  • It is much, much easier to make money selling a process or a tool than it is to make money selling cultural change.

And here we are. The terminology has been adopted, and we can continue. But of course, your company isn’t one of the places where this occurs. There is of course an easy way to test this, by asking yourself these questions:

  • Is my company focused on individuals and interactions, or on processes and tools?
    • between teams
    • between teams and the board of directors
    • between the solution architect and teams – in dialog
  • Is my company focused on working software, or on documentation?
    • Do you write epics with Business Analysts, or with teams?
    • Do you ask the teams what should be the priority?
    • How do you deal with technical debt?
  • Is my company focused on collaboration, or on contracts?
    • Do you still write out API specifications?
    • Do you ever address the contract you have with your supplier?
    • Are your end users even invited to the demos?
  • Is my company making plans, or responding to change?
    • Does the feedback from retrospectives reach the CEO?
    • How much work is standing by, either refined or in the funnel?
    • How much effort is put into (multi-)year roadmaps and coordination?

The foundation of Agile lies in trust. Trust your teams and give them responsibility. Give them responsibility and they will show commitment. Anything that goes wrong, learn from it. If they’re missing expertise add it to the team, support them, improve with them.

Becoming Agile is hard, most importantly because you must realize you’re a part of the transformation, not the instigator.

The post Agile for the masses appeared first on SogetiLabs.

We tried to play mindtricks with an illusionist by creating a deepfake

Par Thijs Pepping

Check out this Real Fake deepfake with Dutch illusionist Victor Mids. Super happy with it. 

To give a small glimpse into the kitchen, because there is quite a bit of work involved; 

–, founded by Sezer Karaoglu and Theo Gevers, made the deepfake and did the polishing of the deepfake. 

– Sogeti Trainee Nour Youssef did the acting and magic. 

– Nicolette van der Heide, Menno Van Doorn, Sander Duivestein, Margo Langeweg contributed to the concept and organization. 

– Ben Roelfsema and Sanne Leeh created formats for TikTok, Instagram and the bookstore.
– Bot Publishers is going to have it played on TVs in bookshops in the spring. 🙌 

Again: really glad and thankful for this collab. And happy to put into practice what we write about in our book Real Fake: 😁

The post We tried to play mindtricks with an illusionist by creating a deepfake appeared first on SogetiLabs.

Vlog: Remote, Restore, Rewind – Satellite, AI and Forests

Par Sogeti Labs

Sogeti has done a series of projects on how to analyze openly available satellite imagery from ESA, resulting in a preprocessing method and comparison allowing Swedish forestry owners to detect and mitigate attacks from spruce bark beetles. All this work has enabled Sogeti to deliver remote sensing capabilities like this in other countries, partner up with Husqvarna to develop a full fledged platform and SaaS service as well as new analytics; including a AI/ML based bark beetle model that automatically can find outbreaks. This work, its global reach and impact, today and future, will be my topic.

Marcus Norrgren

I live in the south of Sweden with my wife, two kids and dog. I grew up in Gothenburg, have degrees in psychology and computer science and my main areas of expertise and experience are within product management, ownership and software development projects. I often enjoy reading, visuals, game and technology, graphics and art/culture as well as being near or in, water. Love talking to customers, colleagues and friends!

The post Vlog: Remote, Restore, Rewind – Satellite, AI and Forests appeared first on SogetiLabs.

Whitepaper: A quick introduction to Azure DevOps

Par Kevin Chant

In this whitepaper, I want to do an introduction to Azure DevOps. Because I have had to do this a lot over the last couple of years.

Azure DevOps is a service that you can use to do your application lifecycle management. In reality, there are two versions of Azure DevOps. Azure DevOps server which you install on your own server(s) and Azure DevOps cloud services.

We will focus on Azure DevOps cloud services in this post. However, most of it applies to Azure DevOps server as well.

Download here.

The post Whitepaper: A quick introduction to Azure DevOps appeared first on SogetiLabs.

Issue #47 – Real Fake

Par Menno van Doorn

Real Fake Newsletter

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web 3.0, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

Doctors Warn Against Dangerous ‘Sleepy Chicken’ TikTok Trend

“Doctors are advising young people to think twice before they take part in a bizarre TikTok trend in which they cook chicken breasts in over-the-counter liquid cold and cough medicine. Known as “NyQuil Chicken” or “Sleepy Chicken,” the trend, which many chalk up to being a joke, has surfaced on various video platforms. In the videos, people place chicken breasts in a pan and pour the medicine over it, until it absorbs the liquid. “

Why Is The Metaverse Now Happening?

“While games like Second Life, SimCity, Minecraft and the likes have existed for a while, three things are fundamentally different now:

  1. Timing. The pandemic made a huge impact on consumer habits. It meant more time spent at home and much of it in front of screens. Working from home and social distancing translated to doing more things virtually – from virtual workouts to attending virtual concerts.
  2. Technology. Blockchain/Defi/Web3, 5G/6G and stronger GPUs, cloud gaming and graphic engines like Unity and Unreal, advanced GPUs, hardware (such as the Oculus Quest 2, the first mainstream VR headset at $300 a pop, with over 10 million units sold in 2021) all make it easier for the Metaverse to succeed now.
  3. Generational readiness. Generation Z, also known as ‘digital natives’ grew up with mobile devices and virtual worlds like Roblox and audio rooms like Discord or RecRoom spending more time online than any generation before.”

Crypto Enthusiasts Meet Their Match: Angry Gamers

“Game publishers are offering NFTs, but skeptical gamers smell a moneymaking scheme and are fighting back.”

Wikipedia Editors Have Voted Not To Classify NFTs As Art

“The editors chose not to include Beeple and Pak on the free encyclopedia’s list of the most expensive art sales by living artists. […] The conversation epitomized a larger cultural debate around newfangled forms of digital art and their relationship to traditional modes of artistic production.

It’s almost an existential debate for digital artists. Is their work art or not?

TikTok And Gen Z Have Completely Changed The Way Trends Work

“There has long been a rule in fashion that declares all popular styles must go from being trendy to outdated to trendy again over the course of 20 years. The so-called “20-year rule” controlled the trend cycle for decades — until TikTok took over. Since the COVID-19 pandemic began and TikTok usage increased 180% among 15- to 25-year-olds, we’ve seen fashion from the 60s, the 70s, the 80s, the 90s, Y2K and the 2010s “Tumblr era” come back in style. Those are a lot of trends to cram into a measly two-year period.

TikTok has sped up the trend cycle. What normally takes years in the make is now happening at lightning speed. Before you know something is trendy, it’s already cheugy. So get ready for: Indie Sleaze, Avant Apocalypse, The New Space Age, BalletCore, LolitaCore, Hyper Gen Z and Die, Cry Hate.

Surveillance Will Follow Us Into The Metaverse

“But virtual reality (VR) headsets can collect more data about us than traditional screens, which gives companies more opportunities to take and share that data for profiling and advertising. They could also give employers more ways to monitor our behavior and even our minds. There’s little stopping the government from getting its hands on body-related data from VR tech, and there’s little in place to protect us and our kidsfrom unrestricted data gathering and psychological manipulation, say digital rights advocates and experts following the industry.”

How Brands Can Enter The Metaverse

“For companies still waiting on the sidelines, it is important for each brand to find its place and balance the risk-reward equation. Doing so requires grasping what is possible, and the companies that are leaning in fast can both offer inspiration and act as test cases.  […] The commercial applications of the metaverse are even further heightened by the new behaviors that are surging around buying products and services directly from social experiences, also known as “social commerce.” […] Brands should always be in a test-and-learn mode, and the digital landscape in particular requires intellectual curiosity. The metaverse is potentially the next iteration of how humans use the internet to connect, communicate and transact — sitting on the sidelines too long is not likely to be an option. […] Most importantly, people in brand marketing or leadership roles should start thinking about how to unleash their creativity and their storytelling. If the creative palette expands dimensions in the metaverse, we should be excited to create experiences at any point in the customer journey, from acquisition, to engagement, to transaction, to customer support, which have the potential to be both spectacular and stickier than before. And, someday, we will likely want to move from real to virtual worlds seamlessly. That will be the next frontier.”

Luxury x Crypto

“Luxury has always been in the business of simulation: of making its stories believable by massive numbers of people. […] Luxury is a simulation. So is crypto.”

The Boy King of YouTube

“Shion and Loann noticed that a lot of kid YouTube channels were focused more on the brand of the toy than on the brand of the talent. They were, in plainer terms, just adding “Thomas the Train” to their titles and hoping that other kids who wanted to consume every single video about Thomas the Tank Engine would stumble upon their content. Shion thought this was backward. Ryan, not the toys, should be the brand. Shion was proposing an interesting evolution: Given Ryan’s popularity, why couldn’t he create his own brands, his own characters, his own toys? Why help Thomas when you can create your own universe of characters, diversify your content streams, ramp up merchandising and license your content to some of the biggest platforms in the world? “People are watching Ryan, not the toy he’s showing,” Shion says. “So, oftentimes, we create a new original, animated character that’s inspired by Ryan.””

MUST WATCH: The Metaverse Is Worse Than You Thought

The Metaverse Is Worse Than You Thought


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

If you want to read these updates more often, subscribe here to receive the newsletter in your email every week:

The post Issue #47 – Real Fake appeared first on SogetiLabs.

Technology is destroying the world. It can also save it.

Par Joo Serk Lee

In his excellent book Reprogramming the American Dream Microsoft CTO Kevin Scott writes “the same thing that can advance humanity can also cause people distress and even harm.”  He cites previous examples of technology upheaval (e.g. the Industrial Revolution) and the unintended harms they created (e.g. pollution).

We are living in a similar time of upheaval.  The internet, smart phones, personalization and predictive technologies – all were supposed to enhance the quality of human life in magnificent ways.  Instead, they have amplified the cacophony of anger, narcissism, and misinformation that passes for human interaction today.  Artificial Intelligence was supposed to elevate us above menial and/or soul-destroying tasks; instead it has become a political tool used to provoke fear regarding the loss of jobs, privacy, and safety.

The dream remains real.  As the world hit the pause button for two years to wrestle with a global pandemic, technology has continued to soldier on and drive extraordinary change.  We accelerated the development of a full scale response to a novel global challenge.  Seemingly overnight we figured out how to work in virtual environments powered by collaboration technology.  And in the never-ending battle between hacker and financial institutions with offices closed and people working from home, banks have taken major steps forward in fraud detection and prevention powered by AI.

It is ironic that the technologies most responsible for the mood of today’s world are also best positioned to improve it. Personalization technologies and the companies that fund them must take into account that a world based on the quantity of engagement as opposed to the quality of it is destined to be one at conflict, and that opposing views (the basis of the global push for diversity) are fundamentally healthy for all of us. AI must be programmed to enhance human life as opposed to imitating it. And we technologists must understand that we are still in the driver’s seat when it comes to how technology is deployed in today’s world, making ethical programming all the more important.

Read our excellent report on AI and ethics here.

The post Technology is destroying the world. It can also save it. appeared first on SogetiLabs.

The Curse of Knowledge

Par Mark van der Walle

“Any sufficiently advanced technology is indistinguishable from magic.”

This quote by Arthur C. Clarke is also known as Clarke’s Third Law and is as relevant, if not more so, today as when he wrote it in 1973. This is especially true for the IT-industry where technology changes rapidly and new solutions seem to be following faster and faster.

Any change in an organization with an IT-component, a digital transformation, is based on the three P’s. These pillars being Product (the technology being used), Process (how will we work with the technology) and People (who will build or work with the technology). And this last P is where Clarke’s Third Law comes into play.

I have been working on a relatively large cloud migration project for the last two years. The technological leap that is being undertaken is astounding to say the least. On the Product side things are coming along nicely. The Process side still has some hurdles, but these all have actionable solutions. It is the People side that still needs the most attention.

And let me explain why this is often the case. Any company that has been working with a certain technology for a while is set in their ways. All of the processes are around that technology and people are familiar with the “magic” that it performs. Now we as consultants come in and start designing and implementing new products and processes. In this we often forget that the people who have to work with this new technology are not as far along as we are.

Learning to run

In this way I can compare them to my daughter. When she was born she was unable to crawl, nor was she able to walk or run. After you learn to walk you do this without conscious thought. It is often the same with our knowledge regarding technology. A lot of things we know come so natural to us we often forget that not everyone knows these things. And these things also become hard to explain. Think about how you would teach someone to breathe. That can be terribly frustrating! Now this is called The Curse of Knowledge.


When we were teaching our daughter to walk this came with a lot of practice, patience and holding her hands while speaking words of encouragement.

Now, I am not saying that we should treat those who still lack the knowledge or skills as small children. But I am saying that we should be more conscious of the knowledge gap that exists between us and those we are teaching. This might mean that we need to cater to various types of learners and experience levels.

A fragile triangle

Digital transformation, as I mentioned earlier, is about the three P’s. These P’s form a sort of triangle and if one of them is out of alignment the whole thing requires far more effort to stay in shape. As  we can make any technology work, but that often leaves us blind to, especially, the People side of the transformation. And this will ensure that transformations become far more expensive at the very least or downright catastrophes at its worst.

How to deal with this?

Dealing with our blind spots is hard, but it can be done. Early in the project identify those people that need to work with the new solution and talk to them. Talk about their hurdles and concerns. Investigate what they know and what they want to learn. Have them challenge you. Encourage them to ask questions and questions and questions.

And last but not the least, like when you are teaching a child, be patient and be kind. 

The post The Curse of Knowledge appeared first on SogetiLabs.

Vlog: Music Generation Using AI

Par Sogeti Labs

Deep Learning has improved many aspects of our lives, Deep learning occupies a key role and is widely used in processes such as movie recommendation systems, spam detection, computer vision…

Although the use of deep learning is still limited, there is huge potential for it in a wide variety of fields including medicine, virtual assistants, eCommerce and even a more abstract field like art.

Today, we can transfer painting style to generate beautiful paintings, generate fake faces of persons that does not exists. But can we generate music using deep learning?

In this session, we will explore basics of deep learning, and how it is possible generate music using AI.


I’m Mustapha BOUSSEBAINE, and am a data scientist/Engineer at Sogeti for two years and a half. I am an accomplished coder, programmer, machine learning and deep learning enthusiast. I enjoy employing my skills by working on an creative, new and innovative technological projects, whether at the client office or with the SogetiLabs. I graduated from Paris Descartes University with a master degree in Machine learning for data science field.

The post Vlog: Music Generation Using AI appeared first on SogetiLabs.

Gamification vs. classic KPI models – which approach wins the run?

Par Joachim Wolf

We live in a time when everything happens playfully and ordinary work no longer creates full enthusiasm. The principle of gaining experience through play has been well known for the generation that grew up with a home computer. Characterized by Datasetten, C64 and the legendary Amiga 500 or even better the Amiga 2000, this was the felt origin and the start of today’s gaming scene. The older games with the EGA or VGA graphic worlds had to be created with your own imagination, rather than just processing the almost realistic image that was rendered. Furthermore, a large number of game fans enjoy the retro games.

We were able to collect initial contacts with experience points, high scores, progress bars, rankings or awards at a young age. Driven to dominate the high scores in the circle of friends, generation after generation were aligned to a performance principle in order not to end up in the middle.

The focus on the performance principle within business life

A possible solution today to continue triggering this performance principle is simply called “Gamification”!

Training programs are used in a large number of companies, which increase the respective level on the basis of successfully completed training units. This approach especially motivates those who already felt joy at that time through successful leveling.

Everything is now a playful interaction and anchored in competition with each other and will never end and any kind of action brings XP (experience points) to climb the next rank. The narrow path between play and pressure to perform is fluid and must be well controlled by strong leadership in order to maintain balance and motivation among employees.

First a look at the quotes of the definition of the term “gamification” according to Wikipedia:

Gamification is the strategic attempt to enhance systems, services, organisations, and activities in order to create similar experiences to those experienced when playing games in order to motivate and engage users. This is generally accomplished through the application of game-design elements and game principles (dynamics and mechanics) in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements. Gamification is part of persuasive system design, and it commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, knowledge retention, employee recruitment and evaluation,  ….. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. However, individual and contextual differences exist….

Commercialization of the gaming scene and monetary incentives

Over generations the approaches of the gaming world have been commercialized drastically. In the present day , apparently the most important thing in the implementation of games is the business case and the highest possible profit from the product.

Contents such as fun and simplicity often fade into the background or were exchanged due to complexity and daily or weekly challenges. The emergence of entire digital worlds and currencies is taking on more and more traits, so that the young generation nowadays no longer realizes how much money is being invested in the digital world.

Another example is that governments now have to enact on regulations to drastically reduce the playing time of young people. This is a fact based on health developments and should raise concerns for all of us.

The premier class of the last few years is the unstoppable road to success of eSports competitions and communities in the gaming world. The sums that are now being paid in eSports can no longer be traced back to real comparisons for people who work “normally”. With games like DOTA or League of Legends, up to 34 million US dollars are set as prize money.

The professionalism of the participants suggests that a large number of hours were invested in winning these tournaments. The gaming scene is massively sponsored by companies in order to win the current “War of Talents”.

Where will we go in the next few years and what will we focus on?

Certainly you can motivate your employees to optimize their performance with a high proportion of gamification. The introduction of simple ranking lists or awards always creates a parallel world of those who drastically reject measuring points.

In countries like Germany, issues such as data privacy and unauthorized employee performance reviews are important challenges that companies do not have to neglect. In small start-up companies it is certainly easier and more effective and therefore of course more successful to implement, rational decisions and units of measurement in medium-sized and large companies are usually not subject to the principles of gamification.

The focus of today’s corporate growth is often on achieving the goals, which have been defined using figures, data and facts and which are difficult to reward with deviating “rewards” from the field of gamification. In addition, it is a question of generations whether there are already those in the company’s management who have had experience with the reward systems at a young age.

It’s an exciting time to see the extent to which large companies manage to keep their workforce consistently highly motivated. The options and solutions are numerous and only need to be combined in a meaningful way.

What would happen if the gamification component were drastically increased at the management level?

The dedicated hunt for experience points, high scores, progress bars, rankings or awards would certainly have a positive effect on the motivation of all those involved, but wouldn’t the hypothesis include that serious company management is being ousted?

The approaches of classic corporate management have been subjected to a change process by companies such as Google or Apple for a number of years, so companies nowadays have to deal with the trends much more aggressively than they did decades ago, when these tended to act parallel to business life. All channels must be used to generate positive attention in order to stay in business.

Is the gamification model able to push the classic KPI approach into a different perspective?

Fortunately, the models between gamification and the classic KPI approaches do not necessarily have to be viewed as opposing, it rewards those who confirm their performance based on personal or professional progress and deliver results or content accordingly.

Thus, both models have the goal of motivating and releasing feelings of happiness with different types of rewards, so we should in principle welcome both models in order to release a multitude of happiness in all employees.

It is important that the overall common good of the employees does not result in permanent and sustained competition with the gamification approach. The health developments in a permanent competitive mode are more noticeable in the last few decades than ever before.

Increasing numbers of so-called burn-outs and depression are already pushing “young” generations to the limit of their capabilities and health problems.

A few years ago, the proportion of daily screen working time was dramatically lower than in today’s home office era, which we will certainly see for a few more years in the hybrid model of the post-corona period.

How will we jointly shape the working models of the future?

A possible conclusion for the coming years could be an approximation of both models in order to implement the respective benefits in the best possible way.

The necessary conditioning and changes in working methods have led to the fact that, as in multiplayer games, we often only know our colleagues virtually, especially here managers in the post-corona period have to bring their teams together again in a focused manner in order to maintain the intense team spirit and not only to communicate via digital statistics, but rather to strengthen the need to also strengthen the point of socializing and togetherness.

There must be a consensus to continue to use the classic KPI model with the figures, data and facts. The advantages of gamification must define the motivation especially in the context of one’s own career path.

The humanitarian “Definition of Done”

As beautiful as the different models are that life is more than just a game and the important and beautiful moments should not only be documented by screenshot or streamed video, but lived in the moment 😉

Believe me, physical moments together are priceless, so take care of yourself and, for the sake of your health, be offline. After all, recovery is imperative to deliver top performance in business.


The post Gamification vs. classic KPI models – which approach wins the run? appeared first on SogetiLabs.

Issue #46 – Real Fake

Par Sander Duivestein

Real Fake Newsletter

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on internet culture, synthetic media, deepfakes, fake news, conspiracy theories, memes, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web 3.0, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

TikTok Is Taking The Book Industry By Storm

“BookTok is a community of users on TikTok who post videos reviewing and recommending books, which has boomed in popularity over the past year. […] BookTok has sent old books back to the top of bestseller lists and helped launch the careers of new authors. Videos with the BookTok hashtag have been viewed a collective 12.6 billion times.”

TikTok May Be The Future Of Education

“Over the last few years, TikTok has become one of the largest learning platforms in the world: It’s available in over 150 markets and is one of the most downloaded apps in 40-plus countries. On the app, which is available in 75 languages, creators make a variety of short-form videos on everything from cooking hacks to dance moves to crafts and math skills. The hashtag #LearnOnTikTok currently has more than seven billion views.”

Real Fake, The Trailer For Our Book

Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse

The Metaverse: 101

Very good explanation on all the things that matter in the metaverse from a Generation Z perspective. A must read!

Money In The Metaverse

“In recent months, the metaverse has been described as a kind of online place, combining virtual reality, augmented reality, the Internet, entertainment experiences, gaming, and remote work. The key idea is that, no matter what you’re doing in the metaverse, or where you are, your identities and assets will be multi-platform and transportable: you’ll be the same “you” at work and at leisure.”

New kind of economies will start to pop up in the metaverse where people can earn a (virtual) living. But as Anna Wiener, the author of the article, remarks at the end “I could have everything I wanted, and nothing at all.” Again it raises the question, is the metaverse the future we want?

Metaverses Metaversed The Metaverse

Interesting thread about every ridiculous usage of the metaverse at CES 2022. It does raise the question: will the metaverse lose all meaning before there’s a metaverse to metaverse in?

The NFT Craze Has Stopped Being Funny

“As someone who grew up in the ‘90s and 2000s when the internet did seem like a magical place, I find the idea of deliberately creating scarcity through this idiotic, incredibly wasteful process disgusting on an almost spiritual level. The whole point of the internet — one of the few things that is still genuinely great about it, despite all the Nazis, insanity, and Mark Zuckerberg — is to allow people to send information to each other for almost nothing. Most human knowledge is there on Wikipedia for anyone with an internet connection, for free. Making “art” “scarce” though a bunch of blockchain nonsense is a crime against nature and a sin against humanity.“

I Spent Hundreds of Hours Working in VR. Here’s What I Learned

“A month after getting the headset, I gave away my real-world desk. […] This is the promise of working from VR: a complete stillness but for an active mind. The world does not disturb me, and in return I do not disturb it. […] I finally made it to the cyberpunk future I always dreamed of, jacked in to the Matrix, now rebranded as the Metaverse. But in all my excitement to get there, I hadn’t realized that by choosing to be there, I was choosing to disappear myself from here.”

MUST WATCH: Cryptoland

Cryptoland presentation mirror

Haven’t they seen the Fyre documentary on Netflix, about the greatest party that has never happened? You can read more about Cryptoland over here.

Note: this little documentary has been removed from the internet several times now. A copy can be found here.

MUST WATCH: Fortune Favours The Brave

Fortune Favours the Brave |

MUST WATCH: The Future Of Transport Is Already Experiencing Congestion

This is funny on so many levels.


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

If you want to read these updates more often, subscribe here to receive the newsletter in your email every week:

The post Issue #46 – Real Fake appeared first on SogetiLabs.

Do cross-functional team members need business knowledge?

Par Eva Holmquist

In a modern high-performance cross-functional IT delivery team (such as Scrum or DevOps) all team members together have all technical knowledge and skills to deliver the right system to support a business process. But do the team members also need knowledge of the business process? And if yes, to what extent?

In the times of sequential IT delivery many IT people hardly needed to know a thing about the business they were working for. As long as you created software exactly according to the detailed specification that someone else had created, your software was supposed to be OK.

In today’s high-performance IT delivery, it is no longer common that detailed specifications are created. On the other hand, it is common that team members, together with the product owner, discuss what a user story should do, and based on that information create the software.

So, the short answer to the question “do cross-functional team members need business knowledge?” is “yes!”.

But of course, not all team members can be ultimate experts in the entire business of their organization. To what extent do they need to know how the business processes run? In this blog, we’ll discuss this.

(This is the sixth blog in the series “How to train cross-functional teams”, for links to previous blogs please go to the end of this blog)

Different roles need different business knowledge

Team members need to understand how parts fit in the whole, therefore they need to understand the bigger picture as well as details that are relevant for their role. This varies depending on the roles that team members have. It is obvious that a team member with the role of business analyst needs business knowledge. But other team members need business knowledge too. A developer needs to have enough understanding of the purpose of a user story to develop the software to support the business process. An operations person needs to know the business process to understand how IT should be implemented and also assess the urgency to solve problems when these arise. As a last example, the team member with a testing role needs to understand the normal use of the IT system in the business process but also what edge cases may exist. This shows that team members have different needs depending on their role.

Business expert in the team

It’s beneficial to have a business expert in the team. Not just for having the knowledge available, but especially in order for the other team members to be able to quickly ask questions, learn a lot and discuss when new situations pop up. This way the business knowledge in the team as a whole, will grow during the progress of the work, which is good since cross-functional teams usually work on the same IT system for a longer period of time.

How to learn

For a team to be able to deliver a system that meets the business needs it is essential that the team understands the business. There are different levels of business knowledge. Not all team members need to be experts, but they all need enough knowledge to understand the goals and purposes that the businesspeople have to deliver business value.

How can team members acquire the knowledge they need?

The main advice to any team member that wants to support their team and the business is: “Be willing to learn”!

No one can know everything when they join a new organization and/or team. But when you are curious, interested, willing to learn and eager to grow, you will be a valuable member of the team. And remember that asking questions is a virtue (there is a lot of truth in the joke that QA means question asker!!).

Apart from knowledge-sharing between the team members, an organization can support the learning of the team members by interactive sessions, for example a business process walkthrough where businesspeople explain to the team members what they do and why they do it.

Also, a lot of business knowledge can be transferred by general and specific training courses, as an example: if you work for a bank, you can take a generic training course about financial transactions, which is basically the same for many banks. On top of this an organization can create a specific training course tailored to their situation.

If the businesspeople have difficulty in explaining how their process works a powerful technique is “observation”, in which team members closely watch the business process and ask questions about what is happening. To take this even further team members may even participate in the business process themselves so that they get first-hand experience with the actual operations in their organization.


So, our conclusion around the question “Do team members need business knowledge” is:

Just as with technical knowledge and skills, all team members together must make sure that the team has the right knowledge and insights of the business process(es) to ensure that their IT products properly support the businesspeople to achieve the business value they pursue.

Be curious and willing to learn and you will be a valuable member of your cross-functional team!!

What do you think about the need for business knowledge in a cross-functional team? Please, let us know in the comments below.

This blog has been co-authored by Rik Marselis

This is the sixth blog in the series “How to train cross-functional teams”, the first blog of the series is here: How to train cross-functional teams, the second blog is here: , the third one is here: , the fourth one here:, and the fifth one is here:

The post Do cross-functional team members need business knowledge? appeared first on SogetiLabs.

Top 5 SogetiLabs blogs from December 2021

Par Sogeti Labs

Take a look at our most read and shared blog posts from December 2021.

What skills does being test automation developer require?

Want to know the skills required for test automation. Find out in this blog.

How Smarter Test Automation Could Provide REAL DevOps

Being a test automation developer is challenging. We have identified a list of skills we think every test automation developer should know. Check out the list in this blog.

Challenges of agile at scale

Know more about the challenges of agile in this blog.

Issue #43 – Real Fake

Explore more about Synthetic Media, Deep Fake, NFT in Issue #43 Real Fake.

Vlog: Importance of Automated Discovery in Cloud Transformation

What is the role of Automated Discovery in Cloud  Transformation? Watch this engaging vlog by Priti Shah to find out.

The post Top 5 SogetiLabs blogs from December 2021 appeared first on SogetiLabs.

Vlog: 5G- Its impact on various industries

Par Sogeti Labs

5G has been the buzz word industries are waiting since the long time. This technology will enable faster data transfer speeds (4G’s 1Gbps to 10Gbps) thereby enabling a limitless word for data, digital experience and smart factories,

As per the research by Capgemini, 2 out of 3 companies worldwide are waiting for this experience to go live and are also investing to be ready to reap the benefits of these technologies.

From enabling remote robotic surgery and widespread adoption of autonomous cars to improving crop and livestock management, 5G is poised to disrupt a plethora of the world’s biggest industries.

Nikhil Sukhatankar

I have 19+ years’ rich experience in IT Infrastructure Services, Application Operations and a flair for Large account management. I am currently playing a role of a Global Delivery Leader for Stellantis (PSA) account for Application operation and infrastructure scope, managing long-term business relations, profitability, expanding service portfolio by implementing winning business strategies.
I am passionate to understand new disruptive technologies and my hobby is listening to Bollywood music

The post Vlog: 5G- Its impact on various industries appeared first on SogetiLabs.

Podcast: The Trends in Test Automation

Par Sven Euteneuer

In this first podcast of an upcoming series, Jörg and Sven from SogetiLabs Germany look at the major developments influencing test automation in 2021, covering:

  • The impact of Agility and DevOps
  • The adoption of Low/No-Code
  • The promise of AI support in tools

Host: Sven Euteneuer

Guest: Jörg Eisenblätter, Head of Test Automation

The post Podcast: The Trends in Test Automation appeared first on SogetiLabs.

Issue #45 – Real Fake

Par Thijs Pepping

On the 15th of October 2021 our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web 3.0, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

Is A New Kind Of Religion Forming On The Internet?

“Algorithms are surfacing content that combines Christian ideas like prosperity gospel with New Age and non-Western spirituality — along with some conspiracy theories. […] Part of the draw of internet spirituality is that it’s perfectly pick-and-choosable […] ”

In other related news, “As Covid lockdowns closed churches, venture capital funding for religious, primarily Christian, apps have increased from $6.1 million in 2016 to $48.5 million in 2020 and $175.3 million in 2021.”

And “Struggling with grief? Too much debt? On the verge of divorce? Churches are ready to deliver a digital intervention, with help from Big Data.”

Must Read: Break the Internet

Break the Internet is more than just a series of gonzo dispatches. It addresses the decline of traditional media, the philosophy of fame, the wild excess and inequality of late capitalism. “Shrinking newspaper circulations, rising scepticism towards experts, financial precarity, millennial burnout, and a shift towards viewing corporations, rather than governments, as responsible for solving social problems are all trends that have propelled – and in some cases been propelled by – the rise of influencing.”

This Was the Year When Finance Jumped the Doge

“GameStop had been a warning shot—Dogecoin showed that meme finance is here to stay, all the more so as cryptocurrency has now entered the mainstream. […] After Doge, all bets are off. Cryptocurrency enthusiasts—and companies like Visa— have splurged enormous sums on non-fungible tokens hypothetically associated with digital artwork, or with cartoons of bored apes, pixelated characters, fat penguins, and pet rocks. As metaverse hype reaches a fever pitch, plots of virtual land in juiced-up video games have sold for millions of dollars. Last month, a blockchain-based video game called Axie Infinity launched a cryptocurrency exchange that allows users to trade in-game currency with cryptocurrency and then state-backed money. All of this was partly driven by the playful YOLO mindset that had made GameStop happen in the first place.”

In related news: The Psychology of Meme Coins.

How NFTs Became A $40bn Market In 2021

“At the beginning of 2021, only a niche group of crypto enthusiasts knew what non-fungible tokens (NFT) were. By the end of the year, however, nearly $41bn had been spent on NFTs, according to the latest data, making the market for digital artwork and collectibles almost as valuable as the global art market. […] The unregulated space is also plagued by fraud, scams and market manipulation, especially because the real world identities of buyers and sellers is difficult, if not impossible, to discover.”

NFT Replicas

NFT Replicas is an easy way to mint a replica of virtually any NFT! These replica NFTs are bit-identical to the original NFT and can be viewed in your crypto wallet, used as your avatar, or viewable on sites like OpenSea.”

So now you can buy a NFT of a NFT???

Web3: The Rise Of The Aligned Web

“What I call the adversarial web, also known as Web 2.0 or just web2, has characteristics we all know and hate — pervasive surveillance, fake news and disinformation (most egregiously from established media outlets and self-styled “disinfo researchers”), a moderation crisis, SPAM, advertorial, and the list goes on. My thesis is that most, or maybe even all, of web2’s negative characteristics arise from a misalignment of incentives that’s ultimately rooted in the quirks of how money flows around in it. The web that’s coming — what I’m calling the aligned web, and what most crypto enthusiasts are calling web3 — fixes this.“

The Decentralized Country

“Just as mechanical advancements gave rise to national systems, the technological revolution enables new structures. While the internet was the dominant force in the current shift, cryptocurrency represents the missing piece. Though much discussed, we remain in the early innings of understanding how profoundly the blockchain “vernacularizes” economics and empowers digital, censorship-free homesteading. The result will be a new kind of civilizational structure: decentralized countries. “DeCos” will operate above national borders in the digital realm.“

Play-to-earn and Bullshit Jobs

“In a crypto economy crowded with vapourware and alpha-stage software, Axie Infinity stands out. Not only has it amassed a large base of users, the in-game economy has actually provided a real-world income stream to working-class Filipinos impacted by the pandemic. Some spend hours each day playing the game, and then sell the in-game currency they earn to pay their real-world bills. That’s obviously a good thing for them, but it also appears to be a near-Platonic example of Graeber’s definition of a bullshit job.”

Interesting point of view. Playing a game is the new bullshit job.

The Metaverse Land Rush Is an Illusion

“The real estate of the future is plagued by buggy software, empty servers, and huge opportunities for abuse.”

The Metaverse’s Dark Side

“The world’s largest tech companies — Microsoft, Google, Apple and others — are hurtling headlong into creating the metaverse, a virtual reality world where people can have their avatars do everything from play video games and attend gym classes to participate in meetings. […] Yet even as tech giants bet big on the concept, questions about the metaverse’s safety have surfaced. Harassment, assaults, bullying and hate speech already run rampant in virtual reality games, which are part of the metaverse, and there are few mechanisms to easily report the misbehavior. […] Toxic behavior in gaming and in virtual reality is not new. But as Meta and other huge companies make the metaverse their platform of the future, the issues are likely to be magnified by the companies’ reach over billions of people. […] Misbehavior in virtual reality is typically difficult to track because incidents occur in real time and are generally not recorded.”

MUST WATCH: A Normal Person Explains Cryptocurrency

A Normal Person Explains Cryptocurrency

MUST WATCH: A Normal Person Explains NFTs

A Normal Person Explains NFTs

MUST WATCH: Inside Look At Deepfake Technology

‘Deep Fakes’ Are Becoming More Realistic Thanks To New Technology

Digitally manipulated videos, images and audio are becoming increasingly common, making the fake part of “deep fakes” nearly impossible to detect. Now the man behind the account that has fooled millions of people is opening up about the sensation he created.

MUST WATCH: Metaverse – The Most Evil Business in the World

Metaverse: The Most Evil Business in the World


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

If you want to read these updates more often, subscribe here to receive the newsletter in your email every week:

The post Issue #45 – Real Fake appeared first on SogetiLabs.

The importance of Social Sustainability in a digital world

Par Fredrik Scheja

The attached photo below is said to be a list of names from an inventory work carried out in Sweden about 80 years ago, during the 2nd World War. When you discover your own surname in such a list, it all becomes very close and personal. Sweden was never invaded in the end, but had the wings of history fluttered a little bit differently in the middle of the last century, I might not have existed. The genetic code of my ancestors could have played a decisive role in the decision whether or not my family lineage should be eliminated. It had nothing to do with religion, the decisions were only based on a political strategy in times of war.  

I am writing this for a reason, I am paying attention to this today because during my lifetime I have thought about how to relate to this part of our history and finally landed in an mindset that I believe and find comfort in. I´ve landed in an approach to this, a thought, an idea that at first glance may be perceived as provocative, namely:  

Do not take it too seriously  

I would like to elaborate on this and explain – take it just as respectfully seriously so that you find it valuable to listen how other people think and relate to exclusion, hatred, gender issues, integration issues, migration, diversity, freedom of choice, human rights and integrity.  

But do not take it so overly seriously that you become blinded and refuse to invite value-focused conversations. Do not close any opinions, observations or voices outside – let curiosity win over frustration. Do not do as I experience is the dominant approach in media, political or even scientific circles in society today where groups, parties, individuals with ‘wrong’ opinions gets excluded from the discussions.  

Disagreements are not dangerous, but polarization is. So do not allow your brain’s reflexive threat reaction  force you to flee or treat other people with exclusion, denial, or ridicule, regardless of the positions they represent. Respect each other’s opinions. Listen. For real. Enter the dialogue and start talking, ask questions – even if you do not share the same opinion. Do not be so sure that you are right, and the other person is wrong. There are very few things in life that we can say we know with a hundred percent certainty that “this is the truth”. As a matter of fact, to actually know what is deeply true or false, real or fake is getting more difficult to distinguish between. And these struggles to deeply understand and determine between what is what is not going to be easier in the future.   

So let us practice, say the wrong things without being led to believe that it will be devastating, practice cultivating your own opinions, your internal models of ethics and morale and find your inner values by exercising your synapses, your vocabulary, your way to formulate questions and develop your inner thought models by talking to those around you about what’s truly important. Through this labor we´ll build step-by-step together an inclusive society, a society where we treat each other as the sovereign individuals we are and start respecting everyone’s own unique, special abilities instead of treating and determine each other from superficial epithets such as gender, ethnicity, religion, age, health status etc. In short, we will develop social sustainability in practice. Social sustainability is said to be the least developed domain within the context of sustainability (the others being ecological and financial).

If we focus on maturing the social sustainability in our society together we will be able to prevent bad scenarios from our past to repeat itself – makeing sure that similar scenarios as the Holocaust must not be allowed to happen again. It is difficult to approach the Holocaust, difficult to talk about it, difficult to put words that matches how we feel about it when we look at the result – the most horrific thing that could happen.  

But – with that being said, I’m convinced that it did not happen overnight but because of an enormous number of small events, coincidences and countless human emotions and micro-decisions that led to the possibility that this scenario could unfold. What I want us to focus on in the future is how we could explore and build a robust social sustainability in society based on networking, openness, respect and courage where we dare to explore ourselves and our behavioral patterns so that we get to the bottom of what the underlying factors existed that could lead humanity so crookedly. For only when we are, really, aware of these factors and mechanisms we can work to prevent them, socially, politically, technologically. How can we on an early-stage measure and detect indicators that we are deviating from our social contracts, such as our fundamental human rights and other ethics principles such as the Nuremberg code?   

I work with technical development and testing of digital solutions. I see that in the present day we do not have a clue on how to build robust ethical mechanisms into our solutions, mechanisms that will play a crucial role when we, through digitalization, hope to be able to build a better world. Today, we are getting used to the idea that algorithms help us by recommending the most reasonable choice, so-called recommendation engines. However, it has already been shown that this rather simple form of artificial intelligence is fraught with problems as the algorithms cannot be more intelligent than the data we feed it with. These recommendation algorithms are today built in to support doctors, authorities, staff in all of society’s support systems. But too many observations have already been noted where technology has failed to consider, for example, gender equality, which has resulted in the introduction of the term technochauvinism up on the agenda.  

Surveys show that more than 8 out of 10 development companies have already noted unethical effects as a result of the implementation of artificial intelligence, so what more moral/ethical implications are we unaware of in today’s fast-moving race towards digitalization? Doctors who unknowingly plan an operation earlier based on the patient’s gender or ethnicity? Migration decisions based on previously executed decisions, which in turn are based on culture and tradition – ‘this is how we have previously handled matters concerning that region’. If our already existing directives, processes and routines remain based on over-simplistic models and approaches even before digitization, AI will not help. Artificial intelligence is not a magic wand. If we do not first learn for ourselves how to develop self-awareness, self-leadership, ethics and morals and what this means we will act superficially, or even wrongly. These actions are then fed into the shape of data into our digital products, and they will learn and replicate – perhaps even reinforce – our shortcomings.  

It is therefore of the utmost importance that we thoroughly explore how we think about ourselves and our values, but at the same time explore how to develop models for how we could ‘educate’ our digital solutions and in the end programming fairness into our systems. Every one of us should investigate and focus on a mature way to learn the craft of understanding data – because it is from this our self-learning digital components will pick insights as well as make decisions from. As a start, we should at least  start to discuss technoethics as an obvious term on the development agenda where we investigate issues such as – How do we want our future systems to act and behave? What indicators of injustice will we search for? According to what values, standards or protocol? This journey begins now, but we must begin with ourselves. For the picture I attached to the register for Jews living in Sweden is not bad by itself. There is no unclean, no evil intention in the actual representation of data. It is how the data is used, which decisions are made based on the data that may have moral and ethical implications. Today it may be your doctor, firefighter, politician or tax administrator who still have the executive responsibility for decisions related to your life, but how long will it take before these professionals thinks it is more efficient to let the algorithms in a machine make those decisions instead? 

Because, in the not-so-distant future we will let machines make decisions for us. How are we going to ensure that these do not – through a vast number of autonomous small decisions in countless digital systems – slowly but surely on a grander scale deviate from what we thought was obvious, pure and right? I just do not want us to stand there in 80 years’ time and say, ‘How could digitalization lead humanity so wrong’? Is this an imminent risk? Well, since digitalization is merely creating a mimicking digital twin, a lagging shadow representation of our own society – it will become our responsibility to catch this opportunity to build a better version of ourselves, instead of our evil digital twin. 

In order to read more I recommend these references to start with:

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TechTalk: Becoming more Human through Technology

Par Alberto Alonso Marcos

I recently participated in a challenge called Innomakes4Health promoted by the Pfizer Foundation and The Cube, whose main objective was to help patients understand their pathologies and treatments using technology. Metaverse, Virtual Reality and Gamification were some of the solutions proposed for this.

In this webinar, we will go through the above proposed solutions to understand how it can be a great opportunity for the near future.

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Vlog: Cloud Economics

Par Sogeti Labs

The new normal has prompted a “cloud shift.” There has been a dramatic acceleration in the migration of services to public cloud providers. Gartner predicts a near doubling of cloud spend from 2020 to 2022
But more than 70% of organizations struggle to forecast spend accurately as they significantly exceed their cloud budgets.

Let us show you how A well thought framework around cloud economics would help to

• Deliver more business value at lower TCO
• Enable faster and standardized cloud adoption with accelerators and enablers that brings in cost awareness in architecture
• Bring financial accountability at every level

Yogesh Deodhare

With more than 20 years of IT experience behind his name; Yogesh is part of Sogeti group since past 8 years. Over this period he has donned multiple hats & played various roles successfully in Delivery, Sales, Practice and GTM Initiative. Yogesh currently Leads Cloud Economics Service Offering at Sogeti India beside being involved into strategic accounts and sales initiatives.

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You got serverless in my Kubernetes!

Par Cory Gideon

Serverless has quickly become the hot new buzzword in the software development community, especially when it comes to the cloud and cost optimization. The ability to deploy your code into a cloud provider platform and paired with a consumption billing model, serverless and FaaS can be a very enticing solution for moving your code to the cloud. While there is certainly a benefit to developing your solution in this manner, there isn’t necessarily always that cost benefit over a solution such as running microservices on Kubernetes. If you have random fluxes of traffic coming through your system, the elastic scaling and costs associated with it make the most sense. On the other hand, if you have a consistent and predictable flow of traffic through your system, the cloud provider functions might not be the most cost-effective solution for your needs. So, if function apps aren’t the right solution for your needs what then might you be able to use? Why serverless Kubernetes of course!

What is serverless Kubernetes?

How does serverless Kubernetes work? Really, it runs the same as any standard serverless solution. Serverless applications, despite the name, still run on a server they just abstract the server configuration and infrastructure from the application allowing developers to focus on their application and not the infrastructure. I’m not going to go over in this blog how to install any of the various serverless frameworks for Kubernetes, there are plenty of resources out there that can walk you through installation and configuration.

There are a multitude of different frameworks you can choose for your serverless Kubernetes solution; OpenFaas, Kubeless (which is no longer maintained), Knative, Fission, and many more. While there are quite a multitude to choose from, most of them have the same foundational properties. Kubernetes itself is platform agnostic, meaning that you can write your application once and run it anywhere; locally, or on Azure, AWS, or GCP. This is no different for the serverless Kubernetes frameworks. These frameworks also support writing your solution in any language, so if you happened to have three different functions you could write one in Scala, one in C#, and the third in Go. Kubernetes doesn’t care what you use to write your application. Variety is the spice of life!

How do you create a serverless Kubernetes function?

As I mentioned earlier, there are plenty of different options for frameworks implementing Event-Driven or FaaS architectures within Kubernetes. With the future of Kubeless being unknown at this point, we will look at an example using KNative. KNative is a sponsored project by Google for developing Kubernetes native applications. One of the great benefits of KNative is that it will run wherever Kubernetes will run. As you’re developing a local solution using KNative this will run on the same Kubernetes setup that is running on your test and production environments. This leads developers to be able to trust that the serverless code they’re writing will behave the same locally and when it’s deployed. This framework also offers the ability to bring your own logging using solutions such as Fluentbit, monitoring, networking, and service mesh. KNative also supports multiple various frameworks from Ruby on Rails, to Sprint, to Django, plus many more!

To demonstrate serverless Kubernetes I will show a simple example of setting up KNative with KinD to develop a serverless application locally. KNative now has a handy plugin called quickstart which will allow you to set up your local environment with a single command. After having installed KNative, you can create a new cluster by doing this command

And then you can check with KinD to verify if the clusters have been created

And now we can create a simple hello-world service and test it out

This is a very simple example of using an existing image to create a KNative pod and service! You can also create your own KNative application by pointing to a Docker image on your own repo in Docker Hub. In order to pull this custom image into your KNative project you would change the image value in your service.yaml to point to whatever image you wanted to pull. It’s that simple!

As you can see in the service.yaml above, we are pulling the image from my Docker Hub repository and setting the TARGET environment variable to “C# Sample v1”.

We then use kubectl to apply our service.yaml to create our service.

After our local service is set up, we are ready to get the URL and test.

And there you have it! A custom Docker image, loaded into a KNative instance running locally. It’s as simple as that!

In conclusion

Serverless Kubernetes provides an interesting solution to the modern trend of serverless application development. Not every problem requires the use of a serverless platform such as AWS Lambda or Azure Functions. Being able to write your serverless application to be run in Kubernetes provides a necessary second option for modern development needs. If your solution doesn’t require the overhead of a platform such as AWS Lambda or Azure Functions, give serverless Kubernetes a try!

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Issue #44 – Real Fake

Par Menno van Doorn

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web 3.0, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

The Web3 Renaissance: A Golden Age For Content

The internet was supposed to usher in a Golden Age of media—a world of infinite abundance where anyone can create whatever they want, and everyone can find whatever they’re interested in. But while Gates’ prediction that there was money to be made online through content has proven true, much of that money has bypassed the creators that produce the content, landing instead in the pockets of the platforms that aggregate it. […] The lack of payment infrastructure is the reason why so much of the internet is monetized via advertising. […] Meanwhile, a new generation of technologies is emerging with the promise to change the balance of power in the creator economy. If the pre-internet/web1 era favored publishers, and the web2 era favored the platforms, the next generation of innovations—collectively known as web3—is all about tilting the scales of power and ownership back toward creators and users.”

It’s a great vision, but will it ever become reality?

Web3’s Messy Vision Of A Tech Future

“This doesn’t mean that the central technology behind Web3 doesn’t have radical potential, or that — like the first dotcom boom — today’s speculative mania won’t seed the next important tech businesses. So far, though, advocates of the new technology still struggle with one overriding challenge: to come up with practical applications that can match the everyday aspirations of millions of users. Silicon Valley operates on the principle that if you throw enough engineering brainpower and capital at a problem, a better way will emerge. We’ll see. Web revolutions have been messy in the past. This one looks like it will be messier than most.”

Also read this thread.

Viral TikTok Shows Woman Breastfeeding Cat On A Plane

A Tik Tok parody video showing a woman breastfeeding a cat onboard a busy flight has gone viral. […] A thoroughly convincing hoax, the clip benefits from the fact it was filmed in the style of the candid air rage videos that have been doing the rounds over the past few years.”

TikTok Made Them Famous, Figuring Out What’s Next Is Tough

“What’s become clear is that the skill set that led to big-tent triumph on the app in 2019 and 2020 is, by and large, sized to the medium. Given more room to breathe in other formats, most of TikTok’s superstars are still figuring out how to create beyond the phone.

TikTok Is Opening 300 Restaurants

For die-hard foodies who love scrolling through cooking videos on social media, TikTok is serving up a new ghost kitchen restaurant concept based on its most viral food hits. […] The social media-themed restaurant’s menu will include meals made popular by users on the platform, including baked feta pasta, smash burgers, corn ribs, and pasta chips.

Virtual Guns in Videogames Could Soon Be Worth Real Money

More videogame makers are selling virtual guns, helmets and other gear in the form of NFTs, a move that is increasingly pushing the trendy digital deeds into the average household. Players have been paying for virtual goods in games like “Grand Theft Auto Online” and “World of Warcraft” for years, but turning those items into nonfungible tokens would let gamers trade and resell them, making them into potentially valuable assets.”

The Automatic Muse

One way to think about AI-based text-generation tools like OpenAI’s GPT-3 is as clairvoyants. They are mediums that bring the words of the past into the present in a new arrangement. GPT-3 is not creating text out of nothing, after all. It is drawing on a vast corpus of human expression and, through a quasi-mystical statistical procedure (no one can explain exactly what it is doing), synthesizing all those old words into something new, something intelligible to and requiring interpretation by its interlocutor. When we talk to GPT-3 we are, in a way, communing with the dead.”

Zepeto, The World’s Largest Virtual Fashion Show?

Zepeto is Asia’s biggest metaverse platform, with almost a quarter of a billion users. […] Some 70% of these people are women, some are young teenagers, which is unusual, as most rival metaverse platforms such as Roblox are dominated by gamers who tend to be male. […] And 90% of them are located outside South Korea, just like 28-year-old Monica, who lives in Canada, or 19-year-old Hannah who lives in the US. […] Fashion plays a huge role on this platform, where creators have sold over 1.6 billion virtual fashion items to date.”

To be honest, I’ve never heard of this platform before and it has already a quarter of a billion users. WTH?

TikTok Created Mass Panic About An Unfounded School Shooting

A hoax warning users on TikTok that December 17 would be a nationwide school shooting day went viral, enabled by the platform’s inconsistent moderation practices and news outlets’ sensationalized reporting. [..] Videos from December 17 circulating on TikTok show empty school classrooms and hallways, students being picked up early, and police officers patrolling campuses, demonstrating the real-world effects of a fear-based hoax.

How do you know if something is real or fake on TikTok?

MUST WATCH: TikTok’s School Shooting Challenge

Viral social media posts threaten school shootings

The New Get-Rich-Faster Job in Silicon Valley: Crypto Start-Ups

A wave of executives and engineers are leaving cushy jobs at Google, Amazon, Apple and other large tech companies — some of which pay millions of dollars in annual compensation — to chase what they see as a once-in-a-generation opportunity. That next big thing is crypto, they said, a catchall designation that includes digital currencies like Bitcoin and products like nonfungible tokens, or NFTs, that rely on the blockchain.”

MUST WATCH: How I Turned My 4-Year-Old’s Art Into an NFT

How I Turned My 4-Year-Old’s Art Into an NFT: Ethereum Blockchain Explained

MUST WATCH: Trapped In The Metaverse For 24 Hours

Trapped in the Metaverse: Here’s What 24 Hours in VR Feels Like | WSJ


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

If you want to read these updates more often, subscribe here to receive the newsletter in your email every week:

The post Issue #44 – Real Fake appeared first on SogetiLabs.

Embracing Cross-Functional Teams

Par Marius Nilsen

Does your organization, customer or project turn to agile working methods like Scrum but you feel you’re still working in siloed teams? Let’s look at how Cross-Functional Teams can increase collaboration.

What do we mean by siloed teams?

Big organizations tend to divide employees into different departments or teams by their functions. From now on, let’s call it teams. This is traditionally, mainly because it’s easy to keep things.
I.e: Development, Testing, Architecture and so on are three different teams in an organizational chart.

When all of these three teams isolate themselves from each other and work alone rather than together, we call them siloed teams. Working like this reduces efficiency and productivity and can lead to challenging internal relationships.

But collaboration is important so how can we break down these siloes and encourage these teams to work together? Cross-Functional Teams.

What is a Cross-Functional Team?

Cross-Functional Teams refers to bringing members from different functional teams within an organization together as one team – i.e: Product Owner, Developers, Testers, Architects. All of these will now work together and towards a common goal.
A Cross-Functional Team should consist of 3-9 team members depending on the size of  complexity of the project where the role of Product Owner and Scrum Master is excluded unless they are working on tasks within the Sprint Backlog.

Image source

Benefits of Cross-Functional Teams

1. Faster release cycles: Allowing members from different teams to share their best practices while working towards the common goal, makes them more agile and leveraging the knowledge from the entire team will increase the speed and productivity which transforms into more frequent release cycles.
2. Collaborative culture: Collaboration is promoted just by creating a Cross-Functional Team because it gathers members with unique skill sets and knowledge working together towards a common goal. Team members will engage one another and strengthen communication with people they haven’t had the chance to collaborate with before by discussing constructive feedback.
3. Employee engagement: Cross-Functional Teams can contribute with more satisfied employees due to the team connection particularly across the different teams and skill sets. And by putting everyone in a new environment  with a mix of different people can boost their energy-level, creativeness and motivation.
4. Encourage members to learn new tools: By putting members into a cross-collaboration-environment, they will be exposed to new tools being used by other areas which can be adapted to increase productivity. This does not only apply for tools itself but can contain different processes, methodologies and values.


Cross-Functional Teams are becoming more and more popular especially within bigger organizations. It ensures that work and tasks do not get passed from silo to silo with the possibility of multiple bottlenecks.

From a personal perspective, I have been working in Cross-Functional Teams for multiple years and in different organizations and I have experienced a major change in productivity after changing from silo-based to Cross-Functional.

In addition, I like the idea that I want to push myself to learn new tools and get more knowledge on skills that my other team members hold to keep up the pace and continue to contribute to my team.

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Technology Labs podcast: Science Fiction of the past is reality today (with Johan Steyn)

Par Rik Marselis

Technology is evolving rapidly. We can hardly keep up with research done on AI and its commercial implications. With AI thought leader Johan Steyn from Johannesburg, South Africa, we discuss the latest developments on AI and automation.

During this podcast we talk about current generations not needing a driving license, solar powered headphones, brain interaction and the name change to Meta from Facebook.

Let us know your thoughts on AI or any questions you have on the topics. We are scheduling a series of AI episodes with Johan Steyn. Any questions for him we will make sure to ask him in one of our next podcasts.

The links to the tech topics are:

Facebook changes its name to Meta as part of company rebrand

Solar powered headphones

Bionic limbs Hugh Herr: The new bionics that let us run, climb and dance

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Vlog: Ready for Agile Performance Testing?

Par Sogeti Labs

As a Performance Test Manager that has been collaborating in very different projects throughout the years, I must confess we face wonderful times, finally Performance became high priority for business success. Of course, there is always a BUT, including Performance testing within a development chain is a great challenge:
We need to design our tests to be fast, goal oriented and compatible with pipelines that also work at functional level…question is, how feasible is this?
So glad to say that the answer is 100% feasible, we just need the right process & tooling

Inma Ramirez:

In 2007 I got my degree on Telecommunication Engineering and since then, I have been engaged to QA related roles.
For the last 3 years, I am part of the Sogeti family, playing now the role of Digital Assurance & Testing Technical Director in Barcelona for Sogeti MU. This is great, because it allows me to explore new tools and objectives

The post Vlog: Ready for Agile Performance Testing? appeared first on SogetiLabs.

TechTalk – Building the right Test Data Management capabilities

Par Bart Vanparys

As digital solutions become even more data-intensive, organizations need to invest in testing these solutions with production-representative data. Given that delivery cycles are accelerating and solutions are becoming increasingly integrated, many organizations need mature Test Data Management (TDM) capabilities. This requires a healthy mix of infrastructure, tooling, practices and governance. A new maturity model (TD3M) was developed by a dedicated SogetiLabs circle to support organizations making smart decisions on TDM. 

In this webinar, we will share more details on Test Data Management capabilities and the TD3M model. 

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Issue #43 – Real Fake

Par Sander Duivestein

On the 15th of October our book “Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse” has been released. It is our take on synthetic media, deepfakes, fake news, conspiracy theories, memes, crypto, narrative economics, virtual humans, CGI influencers, vTubers, NFTs, DAOs, VR, Web 3.0, the Creator Economy and the Metaverse. Real Fake is about how humans continuously manipulate reality and how new digital technology tools enable us to go one step further in this ancient game.

What Influencer Marketing Looks Like In The Metaverse

A broad range of fashion brands, including Prada, Puma and Yoox, are creating avatars to stand alongside the likes of Shudu and Lil Miquela. Their common goal? To be purpose-driven and community-led.”

The E-Sports Generation

“Kids were already drifting away from traditional sports before the pandemic, with ramifications for the entire sports industry. The trend has accelerated in the pandemic. […] The rise of e-sports has come at the expense of traditional youth sports, with implications for their future and for the way children grow up.”

Just Joking – Deepfakes, Satire, And The Politics Of Synthetic Media

Around the world, deepfakes are becoming a powerful tool for artists, satirists and activists. But what happens when vulnerable people are not “in on the joke,” or when malign intentions are disguised as humor? This report focuses on the fast-growing intersections between deepfakes and satire. Who decides what’s funny, what’s fair, and who is accountable?”

Why It’s Too Early To Get Excited About Web3

“There’s been a lot of talk about Web3 lately, and as the person who defined “Web 2.0” 17 years ago, I’m often asked to comment. I’ve generally avoided doing so because most prognostications about the future turn out to be wrong. What we can do, though, is to ask ourselves questions that help us see more deeply into the present, the soil in which the future is rooted. As William Gibson famously said, “The future is already here. It’s just not evenly distributed yet.” We can also look at economic and social patterns and cycles, using as a lens the observation ascribed to Mark Twain that “history doesn’t repeat itself, but it rhymes.” Using those filters, what can we say about Web3?”

Very thoughtful analysis of Web3, that provides some much needed historical context, written by Tim O’Reilly, the man who defined Web2.

How Shein Beat Amazon At Its Own Game — And Reinvented Fast Fashion

“Its clothes aren’t intended for Chinese customers, but destined for export. In May, the company became the most popular shopping app in the U.S. on both Android & iOS, topped the iOS rankings in over 50 other countries. It’s the second most popular fashion website worldwide. […] By connecting China’s garment factories with Western Gen-Z customers, Shein ushered in a new era of “ultra-fast” shopping. […] The cycle of ultra-fast-fashion will only keep ticking up in speed and volume, as long as consumers continue to willingly buy into micro-trends — and discard them just as quickly. […] Where will this end?”

A Powerful New Deepfake Tool Has Digitally Undressed Thousands Of Women

A deepfake website that generates “nude” images of women using artificial intelligence is spreading its murky tentacles across the web—spawning look-alike services through partner agreements and recruiting new users through a referral system. The expansion efforts have allowed the service to proliferate despite bans placed on its payment infrastructure.”

The Great Bifurcation

“I think the opposite is happening: the physical world and digital world are increasingly bifurcating. […] The Metaverse is the set of experiences that are completely online, and thus defined by their malleability and scalability, which is to say that the Metaverse is already here. […] The Metaverse is not about eating the world; it’s about creating an entirely new one, from entertainment to community to money to identity.”

Software is not eating the world, its spitting out new universes and alternative realities.

With RTFKT Acquisition, Nike Invests In The Metaverse

“Sportswear giant Nike has acquired 2 year old digital fashion startup Rtfkt for an undisclosed sum. With the purchase, Nike is betting that a least part of the future of retail lies in the metaverse.”

It’s probably nothing.

STATS: More Oculus Headsets Were Sold Than Xboxs

2021 was the year of VR: Oculus has sold more headsets than Microsoft did Xboxs. Read this thread.

REPORT: Consumer Trends 2022

One of the best slides from this excellent presentation about Consumer Trends. More trend reports for 2022 can be found here.

What Are NFTs Used For?

MUST WATCH: Creators, Culture & Crypto

Creators, Culture, & Crypto: State of the Union

MUST WATCH: What Is The Metaverse?

“From virtual versions of ourselves to augmented reality, big brands like Meta (formerly Facebook) and Microsoft are creating technology to develop the metaverse. But what actually is it?

MUST WATCH: NFTs in South Park

Explaining the Crypto/NFT Language in South Park: Post COVID: The Return of COVID

MUST WATCH: Facebook Exec Blames Society For COVID Misinformation

Axios on HBO: Incoming Meta CTO Andrew Bosworth on technology’s role in the spread of misinformation


Real Fake is a weekly newsletter in which SogetiLabs’s Research Institute VINT examines the future where synthetic reality becomes part or our objective reality. We investigate the impact of new technology on people, organisations and our society. If you have any questions or comments, do not hesitate to contact us. You can reach us at

The post Issue #43 – Real Fake appeared first on SogetiLabs.

Azure VPN Gateway in detail – Part II

Par Alberto Alonso Marcos

A few weeks ago I started with the step-by-step description of how to simulate a connection between our on-premises network and the Azure Cloud. To do this, we configure a group of resources, in which we deploy a VNet. Now using that VNet we are going to deploy a Subnet that will be the one on which we will configure our Azure VPN Gateway.

Mention that for now we are creating Azure resources.

To do this, we return to our Visual Code and include a new file, in this case we will give it the name of, which clearly indicates what we want 

We carry out the commit and the following PR with which now we would be in a position to add a new task to our Release in Azure DevOps.

Now we speed up a bit and we are going to include the last component of our part of Azure, which would be the Local Network Gateway. Same process, we create a new file to include the Azure CLI script with which to deploy the resource.

All that remains is to create a new task in Azure DevOps to complete this first part.

We repeat the same process to create, in this second case, the resources that simulate our on-premises network. So we will have three new files and their respective tasks in Azure DevOps.

All that remains is to run the Release and we will have the following resources created in the cloud.

Next, we complete a file for each network, where we will configure a VPN Gateway for each one.

In the case of the Azure network

In the case of the simulation of our on-premise network

In Azure DevOps we should have something like this

Once we create and execute the Release, our resource group is varied like this:

All that remains is to update the LNG IPs and create the connections to finally have an architecture like the one drawn just below.

In the next post, I will also describe the main characteristics of the Azure VPN Gateway and the reason for architectures like the one obtained during this exercise. See ya

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Technology Labs podcast: Quantum Computing (with Julian van Velzen)

Par Daniel Laskewitz

Together with Quantum expert Julian van Velzen we discussed the current state of Quantum computing. We encounter a lot of quantum computing links when discussing heavy computing calculations.

In this podcast we take a look to some news items and their link to quantum computing (can you do crypto mining with quantum computing for example). To take things to the next level we even get the improbability drive from the book by Douglas Adams “Hitchhikers guide to the galaxy” into our quantum discussion. In under an hour you have your update on quantum in your ears.

Microsoft says it mitigated the largest DDoS attack ever recorded

No crypto locks on Intel arc GPU’s

James Bond uses Nokia

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